Another global first for the WEJUGO team launching an industry-first intelligent data and insights platform which aims to give digital out of home (DOOH) clients a better understanding of their audiences.
Digital outdoor media company QMS Media has launched Dynamiq – via the partnering of two independent experts – audience modelling specialists WEJUGO and mobility data and intelligence solution provider Dspark. The Dynamiq platform collects and process billions of anonymised and aggregated mobile network data points from a third of Australia’s population.
“This has been a ground-breaking piece of work with QMS and Dspark to create something that has never existed before, that can revolutionise the way DOOH is planned and therefore the way an advertiser can invest”
Check out the featured press release in Mumbrella here.