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Intelligent data and insights for digital out of home

Intelligent data and insights for digital out of home

Another global first for the WEJUGO team launching an industry-first intelligent data and insights platform which aims to give digital out of home (DOOH) clients a better understanding of their audiences.

Digital outdoor media company QMS Media has launched Dynamiq – via the partnering of two independent experts – audience modelling specialists WEJUGO and mobility data and intelligence solution provider Dspark. The Dynamiq platform collects and process billions of anonymised and aggregated mobile network data points from a third of Australia’s population.

“This has been a ground-breaking piece of work with QMS and Dspark to create something that has never existed before, that can revolutionise the way DOOH is planned and therefore the way an advertiser can invest”

Check out the featured press release in Mumbrella here.

Intelligent data to transform tourism service delivery

Intelligent data to transform tourism service delivery

I’m extremely proud of the team in their support of the Australian Government in keeping our tourism industry at the leading edge with the use of intelligent data.

WEJUGO came first out of the highly prestigious Business Research and Innovation-Initiative round 2 run by the department of Industry, Science, Energy and resources with a grant of $1 million to develop a visitation and tourism analytics platform. Our Hemisphere platform combines data from transactional, telecommunications, social media and other digitally sourced data into a 360 degree view of tourism impacts across economic, environmental and cultural performance metrics.

Check out the press release from the The Hon Karen Andrews MP, Minister for Industry, Science and Technology here.